Sunday, May 10, 2009

FilmJabber.com: Website redesign and rebranding

My friend Erik came to me one day with a new name for his movie review site, and needed a logo to make this new brand come to life. I was very honored that he had come to me with this request. 'Film Jabber' was a fun name that had a lot of options as far as logo creation goes, much more than you could think of if you were given the name of the old brand: 'Movie-Source'. I kept the logo simple and the colors fun and lively, as he is a very colorful character. Part of the reasoning behind the name 'Film Jabber' relates to how Erik takes 'jabs' at movies and really critiques the hell out of them. It's quite entertaining. So in the same instance Erik has conflicts with a lot of movies he sees, the 'm' and the 'j' are also conflicting and merging to create a little tension within the logo. I also would say that they help tie the logo together. All right, that was my attempt to explain my creation as best as possible. Sometimes it's hard to do so, and sometimes it just works and feels right.

Erik also requested me to design his newly renovated and re-branded website. I was happy to oblige.

Old design (Movie-Source.com):

New design (FilmJabber.com):

Quick plug: Erik and his entertaining (and sometimes explicit) movie reviews can be read at Film Jabber: http://www.filmjabber.com

(Design created: 2007)

4 comments:

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  4. Sometimes explicit? I like!

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