Saturday, May 9, 2009

How do you make a graph look interesting?


The objective of this project was to create a graph detailing the topic of new housing projects started in Pierce County from 2000-2003. This graph couldn't be any ordinary graph, because ordinary graphs are very plain and clear cut. No, this graph had to be something that would grab a reader's attention and also get the pertinent information across to them. I chose having a hammer and increased nail height to represent the increase in housing starts year upon year. And the text for the title was a very hard edged font, which I didn't hesitate to use because it tied in nicely with the shape of the hammer. (Design created: 2003)

Old Navy logo recreation

Our duty as a class was to collectively select a logo we didn't necessary find appealing, and to then recreate that logo. The logo we chose was Old Navy.

Here's a couple of the preliminary logos I came up with:


My finalized logo:

I think the reason I redesigned the logo in such a manner is because I have always thought of their line of clothing and advertising schemes as retro. So I incorporated the basic shape and the color scheme you see. now that I look back at it, it's probably a little hard to read and recognize right away, but I don't think it's a bad visual overall, and somewhat of a friendly logo.

That wasn't the end of the project. With our finalized logo, we then had to incorporate it with a print advertisement, using our own unique text. I created the text 'Make a closet deposit' - as in come to Old Navy and buy our clothes to fill your closet, but in a more trendy way of saying it. (Design created: 2004)

Cloud 9 Ice Cream kiosk simulation

Ordering from a kiosk can either be the most simplistic process you have ever been through, or sometimes it can be like pulling teeth. We see kiosks being used regularly, such as the express checkout at your local Fred Meyer store.

The group project you are about to see screenshots of dealt with kiosks as a means for ordering food, instead of traditional ordering techniques. We were able to choose our own food - and we chose ice cream. So our job was to imagine a group of people coming into a ice cream parlor, sitting at a table, and having a kiosk available for them to order from, instead of a human being. The process had to be very efficient and fun.

The original project required creating a clickable example of a full order - from first choice to thank you screen. So this required my experience in web design and programming - creating essentially a website of the process from beginning to end. Here are some images from the would-be kiosk...screenshots that will take you through the order process as best as they can (without a live demo).

#1 - Entry screen: I selet 'Cones'

#2 - 'Cones' screen: I choose Waffle, Love It! (taking after Cold Stone's naming scheme)

#3 - Ice Cream landing page: I choose 'Cloud Nine Favorites'

#4 - 'Cloud Nine favorites' page: I choose Brownie Bliss

#5 - Toppings screen: I select Yellow Cake

#6 - Taken to the Check Out page: I select Credit Card

#7 - After paying, I'm taken to a Thank you confirmation page - then I await my ice cream (this time, from a human)

(Designs created: 2004)

Batman, Catwoman, The Flash...oh my!

The comics were well represented at the Digital Media Center, with each computer being given the name of a famous super hero or villain. Not sure what happened to computer #2, or who that was supposed to represent, but the rest of the computers in our lab are represented well. And yes, The Flash represented the fastest computer in the lab :)







(Designs created: 2004)

Lutecast TV

Lutecast was a service offered on the Pacific Lutheran University for people who couldn't make it to football games, concerts, or other important events around the campus or involving PLU students/faculty. The logo you see was one I created - it was used as a button on the school website. (Design created: 2004)

Directional advertising

The following are advertisements for the Digital Media Center, to help students/faculty know where to go, or how to get ahold of us. They were placed throughout the PLU campus library.




(Designs created: 2004)

'Spill the beans' coffee stand advertisement

I was asked to create advertising for a a grand opening of the PLU library espresso cart. 'Spill the beans' was used because it has a nice double meaning - beans are the essential ingredient to the craft of coffee, and the words 'spill the beans' mean to speak of something that you have been holding on to for too long, or to ruin a surprise or secret. The key to advertising is to have as many people know about your product, though, so in this case it was encouraged to 'spill the beans'. Here's another version of the advertisement:

(Designs created: 2003)

Architect. Direct. Dissect.

I am so thankful for what I learned as an employee at the Digital Media Center (DMC) on the campus of Pacific Lutheran University. A set of 3 posters, all working together to advertise some of the Adobe software the DMC offers. These posters were displayed around the library (where the DMC was located) and other parts of campus.

#1 - Architect: Advertising that we offer Adobe Illustrator


#2 - Direct:
Advertising that we offer Adobe Premiere



#3 - Dissect: Advertising that we offer Adobe Photoshop



(Designs created: 2004)

Emotions

At times we all feel pain, anguish, anger, lost, frustrated and minuscule in this giant world we are a part of. This was my reasoning behind this creation. The photograph of me stays the same, but different filters and backgrounds are used to intensify my emotions, sometimes making me look more furious, sad, broken or faded. (Design created: 2004)