Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, May 10, 2009

JustinKlump.com website redesign

Justin Klump is a very good friend of mine, has been since I was a freshman at PLU. I will take the time to claim that I was his friend before I realized he was such a talented musician. Whew! Ok, now that I have got that off my chest, let me continue...I volunteered to create Justin's website in order to both build my portfolio and help him out at the same time.

First, let me introduce you to what Justin's site looked like to begin with:

I point the earlier version out only to offer a comparison. Here is the site I built for Justin:


At the time I created this site design, Justin was just beginning to make a dent in the industry and was just beginning to get his name out there. I therefore wanted to incorporate a 'Starving Artist' theme, and this was my reasoning behind the crinkled-up paper, cardboard, tape, etc. I also thought it gave him a sense of mystery and underground, too. And the spotlight you see within the design was just that, a spotlight... used to signify that although he was a 'starving artist' in many ways, he was on the verge of making a breakthrough. (Design created: 2004)

A couple quick plugs for Justin:

Justin is a great musician and I've really come to enjoy listening to his creations. He's also a great friend and incredibly gifted individual. Check out Justin's new site design (very nice!): http://www.justinklump.com. Also check out Justin on MySpace (http://www.myspace.com/justinklump) - listen to a few of his tracks and I think you'll be hooked!

The Boyd Massie Rookie Card!

One of my senior projects during my final collegiate classes was to create a website that would act as an online portfolio, and also increase my knowledge of HTML, CSS and even some PHP. Once the website was successfully launched, I started working on ways to promote it, but something a little different than just a business card. I have always had a love for baseball cards, so I decided to create a trading card for myself. Check out my stats:




If you got your hands on the Boyd Massie Rookie Card, I'm afraid it's Beckett value hasn't gone up too much over the years :) If you are wondering about my site, I don't maintain http://www.bnmdesign.net anymore - sorry.

(Designs created: 2005)

Saturday, May 9, 2009

Old Navy logo recreation

Our duty as a class was to collectively select a logo we didn't necessary find appealing, and to then recreate that logo. The logo we chose was Old Navy.

Here's a couple of the preliminary logos I came up with:


My finalized logo:

I think the reason I redesigned the logo in such a manner is because I have always thought of their line of clothing and advertising schemes as retro. So I incorporated the basic shape and the color scheme you see. now that I look back at it, it's probably a little hard to read and recognize right away, but I don't think it's a bad visual overall, and somewhat of a friendly logo.

That wasn't the end of the project. With our finalized logo, we then had to incorporate it with a print advertisement, using our own unique text. I created the text 'Make a closet deposit' - as in come to Old Navy and buy our clothes to fill your closet, but in a more trendy way of saying it. (Design created: 2004)

Directional advertising

The following are advertisements for the Digital Media Center, to help students/faculty know where to go, or how to get ahold of us. They were placed throughout the PLU campus library.




(Designs created: 2004)

'Spill the beans' coffee stand advertisement

I was asked to create advertising for a a grand opening of the PLU library espresso cart. 'Spill the beans' was used because it has a nice double meaning - beans are the essential ingredient to the craft of coffee, and the words 'spill the beans' mean to speak of something that you have been holding on to for too long, or to ruin a surprise or secret. The key to advertising is to have as many people know about your product, though, so in this case it was encouraged to 'spill the beans'. Here's another version of the advertisement:

(Designs created: 2003)