I was asked to create advertising for a a grand opening of the PLU library espresso cart. 'Spill the beans' was used because it has a nice double meaning - beans are the essential ingredient to the craft of coffee, and the words 'spill the beans' mean to speak of something that you have been holding on to for too long, or to ruin a surprise or secret. The key to advertising is to have as many people know about your product, though, so in this case it was encouraged to 'spill the beans'. Here's another version of the advertisement:
(Designs created: 2003)
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