One of the most recent contract jobs I have done was with Mirai Associates (now Fehr & Peers), a transportation planning & engineering firm. Their goal was to update their site with new content as well as a more contemporary look. I use the term realignment, mainly because it goes beyond just a redesign. The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not necessary include a full refresh.
The following was the old website:
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And here is my redesign/realign of the website:
(Design created: 2007)
I'll say I liked the original better... but that's only because I designed it. ;o)
ReplyDeleteOtherwise, yours is much better.