Friday, June 5, 2009

Mirai Associates Redesign/Realign

One of the most recent contract jobs I have done was with Mirai Associates (now Fehr & Peers), a transportation planning & engineering firm. Their goal was to update their site with new content as well as a more contemporary look. I use the term realignment, mainly because it goes beyond just a redesign. The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not necessary include a full refresh.

The following was the old website:

And here is my redesign/realign of the website:

(Design created: 2007)

1 comment:

  1. I'll say I liked the original better... but that's only because I designed it. ;o)

    Otherwise, yours is much better.