Showing posts with label realignment. Show all posts
Showing posts with label realignment. Show all posts

Friday, June 5, 2009

GMI (Global Market Insite, Inc.) Website Redesign/Realign

I started working for GMI in the late summer/fall of 2005. There was of course a website already established for corporate products and news, but it lacked in a lot of areas. One of the first things I did when I came to GMI was look back at their previous website designs. Let's take a trip through time, shall we...

This was the earliest website homepage for GMI that I'm aware of - from 2002:

This was the homepage from 2003:


This was the homepage for 2005:

This was my redesign/realign of the homepage in 2007:

Quite the progression, I must say.

Mirai Associates Redesign/Realign

One of the most recent contract jobs I have done was with Mirai Associates (now Fehr & Peers), a transportation planning & engineering firm. Their goal was to update their site with new content as well as a more contemporary look. I use the term realignment, mainly because it goes beyond just a redesign. The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not necessary include a full refresh.

The following was the old website:

And here is my redesign/realign of the website:

(Design created: 2007)